Privacy Policy
Privacy Policy and Consent to Use of Data
It is important for us to comply with applicable laws and regulations when processing the personal information you provide to us. Here we inform you about how we collect and process such data. The privacy policy below sets out what information is registered about you when you visit our website, what we use it for, your rights and that you can contact us if you have any questions.
1. Responsible for data collection
The Website is responsible for the collection, processing and use of your personal information. You can at any time access what information we have stored about you or make use of the right you have to block, change or delete the data.
If you have any questions for us regarding registered personal data or anything else within privacy, please contact us.
2. Collection, processing and use of personal data
When do we collect personal data about you?
When you interact with us in person, through correspondence, by phone, email, or through our website.
We may collect personal data if it is considered to be of legitimate interest and if this interest is not overridden by your privacy interests. Before the data is collected, we carry out an assessment to ensure that a mutual interest has been established between you and us.
For
all customers who shop with us, a customer account is created. The customer account can give you access with a password to your own stored personal data. Here you can, among other things, find information about your orders, and you can edit your personal data, download it in a readable format or indicate your wish to receive newsletters when available.
Use of data by third parties
When you use our website, anonymized information about how you use the website is also sent to services such as Facebook, Google Analytics and similar. This data is collected through cookies and data pixels and is used to show you relevant ads or content based on products you have viewed, added to your cart or purchased, and to measure the effectiveness of such ads. You can read more about our use of cookies on our website.
Our partners collect information and use cookies to measure and personalize ads.
Read more about how Google uses data collected here: https://policies.google.com/technologies/partner-sites
3. Purpose and legal basis of the processing
We collect and use personal data mainly to carry out direct sales, direct marketing and customer service.
We may use your information for the following purposes:
Sending you information about the products and services that you have purchased from us, including order confirmations, invoices, reminders, updates and the like.
Provide you with information about courses or events you have signed up for, when available. This can be, for example, content and meeting place, any changes, and the like.
Follow up on incoming requests (customer support, email, or phone calls), and "Contact Me" forms, any other web forms you have filled out on our website.
Send you marketing communications that you have requested. This may include information about our products and services, events, activities, and associated partners' product and service promotions. These communications are subscription-based and require you to consent to receive them.
We store purchase and order history in accordance with the Accounting Act.
In addition, the personal data will be used to secure any legal claims that have arisen during the customer relationship.
Furthermore, the personal data is processed to maintain a register of our customers.
4. What type of personal data is collected?
We collect your name, address, telephone number and email address. We may also collect feedback, comments, and questions that we have received from you in service-related communications and activities, such as meetings, phone calls, documents, and emails. From our website, we may collect IP addresses and actions taken on the site.
We do not collect or process special categories of personal data, such as unique identifiers and sensitive personal data.
Sensitive personal data that may be entered when you arrive at the checkout in the online store is information that is not stored in the online store, but is sent to and stored with payment providers, such as Klarna and Payex.
Our partners have committed to handling personal data in accordance with GDPR, the EU's data protection legislation.
5. How long do we keep your personal data?
The data is stored for as long as it is necessary to provide the services and administer the customer relationship, or to fulfil statutory obligations, as well as to ensure coverage of any legal claims. The website only stores information in EU/EEA countries and in approved countries according to GDPR.
Information will not be disclosed for any purpose other than as stated in this statement. You can at any time demand access to what information is stored about you, and ask us to correct, delete or send you the information in a machine-readable format. You will also have an overview of your information on your profile on the website.
6. Rights to your personal data
You have the following rights to your personal data:
The right to be informed that personal data is being collected, what data is being collected and what it will be used for.
The right not to have personal data used unless you have actively consented to the use of your personal data.
The right to request a copy of the personal data that we hold about you.
The right to ask us to correct the personal data if it is inaccurate or out of date.
The right to request that the personal data be erased when it is no longer necessary for us to store such data.
The right to withdraw consent for us to process your personal data at any time.
The right to request that we provide you with your personal data and, if possible, forward this data directly (in a transferable format) to another data controller where the processing is based on consent or contract.